Social media marketing is a powerful tool for marketers to connect their online audience. Given the rich data, businesses have access to thank social media networks, targeting ideal customer have never been simpler (More simple).
If you are a new business owner, you likely know the tool well that establishing a strong social media presence is a must. Like any marketing tool, however, social media it’s useful only when it’s used to effectively. Just posting a cute picture of your cat with your brand logo up with a corner won’t cut it.
1-Not having a target
Every startup needs a business plan and your plan for using social media needs to be part of it. The keys to setting a goal for social media for identifying your target customer, then determining where to find them.
2-Not using metric
Having a target helps only if you measure how well you’re hitting it. With tools like Facebook, Instagram, and Twitter analytics, you can track how customers treat a specific post.
3- Using many platforms
It’s easy to get caught up in the excitement of launching your brand, and join every site available. Trying to juggle facebook, Twitter, Google+, Linkedin, Instagram, Pinterest, Snapchat, and a partridge in a pear tree will lead only to burnout.
4- Posting the same content
Copying and pasting is spammers, not entrepreneurs. Another reason to start small is so that you can adapt and optimize your content to the conventions of each platform.
5- Losing out of traffic
Make sure you are posting when your base is online. According to Buffer Social, Facebook engagement rates are highest on Thursdays and Fridays and a weekly low on Saturdays.
6- Writing too much
The good things you have to say about a startup could fill an encyclopedia, but on social media, less is more. Facebook posts with 250 characters or less get 66 percent, and although all tweets are necessarily short.
7- Missing hashtags
Hashtags help cut down on characters and craft target exploration of a brand. Twitter with hashtags is double the engagement and the photo caption crammed with hashtags are less likely to be read.
8- Not paying attention to visuals
The Visual Marketing effect is well known.150 percent more often are reposted tweets with photos, and Facebook posts with photos get 2.3 times more exposure than their text-only versions. Instead, use high-quality photos, infographics and videos to get your game up.
9- Encouraging your boi
On sites like instagram your boi is potential customers see. Successful businesses combine necessary information with creative flair to make their brands stand out. Describe the values behind your company in a few brief words, show the human side of your business with a photo of your team used to demonstrate how to use your product.
10- Not responding to customer
Every company gets complaints from time to time when a customer posts an angry message on social media, the rest of your customers see how you handle it. It will only make the matter worse if you ignore the complaint, delete negative comments or post a rude and rude reply.
11- Not asking for customer feedback
The customer responds best when given a number of options. Post open-ended questions to get a dialogue started in the comments section, create polls and surveys for anonymous feedback or from a focus group using Google+Circles or Facebook Live Q&A.
12- Promoting too much
While it may seem counterintuitive, promoting your business too much can backfire. If you sell a line of protein supplements, for example, link to news articles about nutrition, share your favorite smoothie recipes and post photos of you and your protein-fueled kids crossing the finish line at your local.
13- Lacking engagement
Growing your business requires connecting with like-minded individuals via private messaging, commenting, or sharing their content, not just pushing your own. Social media doesn’t work if you don’t socialize.
14- Not creating a social media policy
Every company needs a written code of conduct for its social media users. Profanity and racist or sexist language are clearly problematic, but you should also consider the values of your base. If your company sells vegan-friendly clothing, for example, avoid posting a selfie with a plate of chicken wings.
15- Not hiring a social media manager
The answer may be that you can’t resist the temptation to enlist your tech-savvy teenage nephew or your already- swamped secretary and instead hire a professional. Look for another applicant with technological background, writing skills, marketing experience and entrepreneurial vision to take your startup’s social media to the next level.