Strengthening your brand identity with good graphics can help you boosting sales and creating a stronger foundation for your future ad campaigns. You have got a set of brand guidelines such as logo and brand color at the ready. How do you use them to make design part of your business strategy?

If you’re wondering where to start, we’ve got the list for you.

Here are 8 graphic design essentials every business needs:

1- Business Card

Business cards are a low-cost way to make a great first impression. They’re just a small card with your brand name and contact information, but they carry a huge weight. 72% of people will form judgments on your company based on your business card, and 39% will simply avoid doing business with you if they think it’s ugly. According to the Adobe Blog, “The trick is to elevate each design beyond normal expectations.”

Business Card Mockup

2- Stationery

You can keep your voice on-brand by designing correspondence accordingly. Graphics can go on your printed letterheads, custom notebooks, custom envelopes, or inline email graphics. That way, you win the confidence of your recipients. The more visually pleasing your text is, your message has a better chance of being actually read.

Notebook Mockup
Stationery Mockup

3- Booklet/Catalog

Printed booklet and printed catalogs have always been a good way to market goods and services. When the internet came along in the mid 1990s businesses large and small thought they could save printing and mailing costs by publishing their booklet brochures and catalogs online as part of their website. Great idea, right! You can engage your target customer with relevant and target information.

Booklet Mockup
Catalog Mockup

4- Brochures, Leaflets, & Flyers

In this digital world, printing is still very much relevant.  Up to 79% of leaflet recipients keep, pass on, or read leaflets. Brochures, on the other hand, are often decried as expensive. However, they are relatively low-cost and still highly effective. People prefer pocketing and reading trifold brochures than in-depth service catalogs.

Trifold Brochure Mockup
Flyer Mockup

5- Social Media Post

You’re missing out on a lot of marketing if you’re not uploading graphics to your social media pages. Tweets with images are 150% more likely to be retweeted, and Facebook posts with images see 2.3 times more engagement than those without images.

6- Infographics

Infographics can boost your web traffic. People follow instructions with text and graphics better than people following purely verbal directions. People also tend to share infographics online three times more than any other type of visual content.

7- Website

One of the most important marketing tools is your website. This is where the multiple elements and layers of your marketing materials come together. Your website combines your logo, promotional photos, texts, contact information, and services. This is where the action happens.  Your website should be user friendly and mobile friendly. Customers should be able to easily navigate your website whether they’re on a laptop, tablet, or smartphone. Your website should make it clear where consumers can find the information they are looking for, and should be aesthetically pleasing to keep them on your page.

8- Merchandise Design

In a study by the BPMA of over 15,000 people who received promotional products, 66% of participants said they could recall the brands of merchandise received in the past year. People love free swag!

Your visual strategy matters. It helps people decide what they feel about your company. That may be a scary thought, but there’s no other solution but to get your graphics and brand as well-dressed as possible.


The good news is that you don’t need to spend so much of your times to get it all done. Zooms Design offers unlimited graphic design for a fix-priced monthly subscription. Give it a try now!!

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